Coffee with Attitude
Digital Asset Concept & Creation
NESCAFÉ Dolce Gusto MINI Limited Edition coffee machine
Conceptual and copy lead creating landing page, social media posts, and videos to promote this exclusive coffee machine.
As this was a partnership between two distinct brands — NESCAFÉ Dolce Gusto and BMW MINI — the copy had to reflect both the lead brand’s tone of voice and embrace the automotive universe brought by BMW MINI. The end result was a variety of digital assets that both with language and visuals gave a subtle nod to motoring and expressed the playful side of NESCAFÉ Dolce Gusto. The content ran in several markets globally, including the UK and Germany.
