On Running: Cyclon and the Cloudneo
On Running needed a landing page to launch Cyclon - a unique circularity subscription service - and the Cloudneo, a fully recyclable running shoe.
The challenge was to communicate both the service and the recyclable shoe in the On voice and help users understand the difference between the two. I worked with On’s in-house marketing and UX design teams to create the content for this landing page and generate subscription sign ups before the shoe’s official release.