On Running: Cyclon and the Cloudneo
On Running needed a landing page to launch Cyclon - a unique circularity subscription service - and the Cloudneo, a fully recyclable running shoe and the first of many products to come.
The challenge was to communicate both the service and the recyclable shoe in the On voice and help users understand the difference between the two. I worked with On’s in-house marketing and UX design teams to create the content for this landing page and generate subscription sign ups before the shoe’s official release in 2022.