Authenteq: Startup branding to secure next level funding
A brand messaging and UX copy project in partnership with digital agency Battalion for fintech startup, Authenteq.
Battalion approached me for support with brand messaging and website content for Authenteq, a growing fintech startup looking to secure their second phase funding.
Working closely with Authenteq's new CMO, I developed brand messaging guidelines that encompassed the personality, tone and culture of the brand to be used in both internal and external communications. I then developed UX copy for the relaunch of their website, which Battalion developers implemented into the new site design.